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Mastering The Facebook Algorithm

I am sure you keep hearing about the “Facebook algorithm updates” and how it affects our Facebook marketing, so now it’s time to understand how it really works. Let's look at all the ranking signals and how to crack the code. According to Facebook, the algorithm is simply a formula or a series of particular steps they follow to solve a problem. It has been created to help them sort the abundance of available content and its importance and relevance to every user. It helps them decide what we sho

Do I Need A Facebook Page?

I started out with this same question myself. Do I need a Facebook page? I figured promoting from my personal profile would be sufficient enough, but then I learned more about social media marketing and Facebook's algorithm for sharing content.  After working for a local restaurant here in Elsa, Texas I learned a ton about what a Facebook Page can do for a business.  A page puts you in direct contact with your audience.  A Facebook page is a great place to to interact and share relevant content

The Small Wins

The #1 one question I'm asked is how do I get started?  Start with a small win , find something you can do quickly and effectively, and that it won't cost a lot of money. The easiest task to pick up would be to pick up a trending topic or season. Find an existing campaign or event.  Then you can add content marketing into the mix. You're just starting out so do the best you can. Now add more to the content! If there is an event going on, take a bunch of pictures, create a slideshow and add some

Embracing The Truth

Embrace the fact that you a publisher. Now you may not think so because you're in other industries, but being a publisher is more like a mindset. So one of the content rules that I want you to understand is that you need to start thinking like a publisher. You're going to need to plan and release content. A magazine publisher isn't going to say a week before hitting the press what are we going to do. They plan out weeks and months and seasons in advance. Try to lay out the next three months of w

How to Leadership

Leadership is very important when it comes to content marketing.  Having leadership support is critical for your content marketing operation. Having the people running your content marketing programs empowered to make your decisions quickly and time is critical. That is why the leadership backing you up is critical. Take the time to do a Competitive Analysis, show leadership what the competition is doing to gain support.  Having examples of what your competition is doing is a great way to

How to Integrate

Integrating What thing that businesses seem to do is when something new comes along they think they can just slap this on to whatever they're already doing. Campaigns, yellow page ads, print ads, but the key is to integrate your content marketing all across the board. Once you start thinking of a new campaign you should start thinking about content marking and what you're gonna do. Intergration: Behave like one company.  This is an important part of content marketing that you are all a

What is Company Culture?

Company culture is critical to your content marketing success. If you're a small mom and pop company, a new streamer, or someone who is brand new to content creation things will be very different versus being a multi-national company, a sponsored streamer like Ninja, or someone who has professionally worked with social media for over 10 years. What can be upsetting about content marketing is that you may find often then not everyone copying everybody else. Real time marketing has always been a m

Defining Goals

As we get started, lets discuss how we are going to measure the success of your content marketing program.  If you don't define upfront how you're gonna measure success you can never know if you've actually obtained. Content marketing is about a lot of different efforts, sometimes it's about building hype, good or bad, sometimes it's about making money. You're in business and you need to make money. You can focus on building an email list or spreading awareness about a new product. There are lot

What is Content?

So what is content and why is content marketing important? I define content as any type of media that you create to share your brand's story online. Now, why is this important is because the internet has changed everything. When people are buying a car, looking for clothes, what movie to go to, what restaurant to eat at, and who to hire for their business, they go to the internet. They go to a search engine and their typing in a question and you want your results to come back. That's where

Introduction

Hi everyone! I'm Debbie Martinez, Vice-President of CyberSonicSteel! Welcome to my blog: What is content creation? First of all, what is content marketing? Content Marketing is everything you publish online to tell your story: PHOTOS VIDEOS AUDIO WORDS In this blog, I'm going to break down content marketing and leave you tips on how to create better content today and hopefully grow your audience.  We will start on the strategy by measuring success,
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