So what is content and why is content marketing important?
I define content as any type of media that you create to share your brand's story online. Now, why is this important is because the internet has changed everything. When people are buying a car, looking for clothes, what movie to go to, what restaurant to eat at, and who to hire for their business, they go to the internet. They go to a search engine and their typing in a question and you want your results to come back. That's where content comes into play.
Content Marketing is made up of:
- WRITTEN WORD
Whatever it is that you create and publish online is content. This is telling your story and why they should hire you for your services or buy your product. People are realizing the power of content marketing. Some of you may think that your customers are not online, but let me tell you that every age demographic has a smart phone, a tablet, or a personal computer now. Everyone is now going online and looking for your product or service. That's what we are going to talk about in this blog. The social media platforms, how to measure success, and how your company culture is important. So you can add content marketing into the mix and you can be successful at telling your story online.