The #1 one question I'm asked is how do I get started? Start with a small win , find something you can do quickly and effectively, and that it won't cost a lot of money. The easiest task to pick up would be to pick up a trending topic or season. Find an existing campaign or event. Then you can add content marketing into the mix. You're just starting out so do the best you can. Now add more to the content! If there is an event going on, take a bunch of pictures, create a slideshow and add some music, or you can go to the floor and do interviews there, or you can get testimonials of a product launch. Once you get the small win, you'll be on your way to content marketing success.