Leaderboard

As we get started, lets discuss how we are going to measure the success of your content marketing program. If you don't define upfront how you're gonna measure success you can never know if you've actually obtained. Content marketing is about a lot of different efforts, sometimes it's about building hype, good or bad, sometimes it's about making money. You're in business and you need to make money. You can focus on building an email list or spreading awareness about a new product. There are lots of different things that content marketing can be doing for you. But, first we need to define what