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Defining Goals
As we get started, lets discuss how we are going to measure the success of your content marketing program. If you don't define upfront how you're gonna measure success you can never know if you've actually obtained. Content marketing is about a lot of different efforts, sometimes it's about building hype, good or bad, sometimes it's about making money. You're in business and you need to make money. You can focus on building an email list or spreading awareness about a new product. There are lots of different things that content marketing can be doing for you. But, first we need to define what success looks like for us.
Some examples are:
- I'm gonna reach 50 Followers by the end of the month.
- I want to reach 100 views on this video I release by the end of this week.
- I want to grow my email list by 125 customers before the end of this year.
Aim to keep very tangible numbers so you know if you hit it or not. Because then you are going to measure if you meet those goals. You can track promotional codes that you put at the end of the video. Does your email newsletter track where links go and where they come from? Find out what you can do and then measure that.
Finally, you'll need to evaluate. We want to focus on all the things that did work but be sure to look at what didn't work. Maybe you needed more video, audio, graphics and etc. So you can evaluate and improve the next content marketing campaign. If you don't set all this up then you will never know if your efforts were worth it. So take the time defining your goals and prepare to measure your success.
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